![]() You will have one sportsbook in a major sports town. Look, this isn’t about drawing 50 people from down the block. And this is in Milwaukee, where we will be the only retail sportsbook in the area for a major sports town. We’re putting up a 120-foot screen with a broadcasting studio on the second level with expanding windows that open up to the sportsbook. Following is an edited transcript of the conversation: MilMag: What will be unique about Potawatomi’s sportsbook? Potawatomi Hotel & Casino CEO Dominic Ortiz Photo courtesy of Potawatomi Hotel & Casinoĭominic Ortiz: What we’re really doing is that next-level food combined with this immersive sportsbook entertainment experience. Ortiz, who became CEO and general manager in July 2021 and led the property’s continued re-opening efforts after more than a year of partial operations due to the COVID-19 pandemic, spoke with Milwaukee Magazine about plans for the sportsbook and other topics. The planned sportsbook is the latest project in an overall major transformation occurring at Potawatomi Hotel & Casino, which includes a $100 million renovation of the casino’s upper level that is expected to be completed in phases this coming summer and fall. Herman Hermit’s starring Peter Noone at The Northern Lights Theater Photo by Rich Rovito ![]() In past years, ageless rocker Rick Springfield has performed sold-out, multi-night residencies and capacity crowds have taken in shows by Poco and Firefall, Jon Waite, Air Supply, LeAnn Rimes and scores of others. An array of artists has performed there, including recent shows by Waukesha-based BoDeans, Phil Vassar & Deana Carter, Milwaukee-raised Eric Benét, the Smithereens, Nancy Wilson’s Heart, Molly Hatchet and comedians Paul Rodriguez and Bill Engvall. ![]() The shuttering of the theater, which opened in 2000, has come as a major disappointment to concertgoers who for more than two decades have flocked to shows in the intimate and classic space, which had a 500-person capacity. ![]()
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