![]() ![]() People tend to scan emails instead of reading them straight through, and line breaks cause readers to pick up on the major points and read more carefully.Ī wall of text tends to be offputting. The importance of font choice and sizing may seem straightforward enough, but line spacing also has a huge influence on people’s attentiveness. The Effect of Paragraph Breaks and Line Spacing on Attentiveness People will feel under attack from the text, and scrolling through it will seem laborious.Īs a rule of thumb, keep all body text under 18 points and all header text under 36 points. If you publish your body text in 36-point font, it will look like something thrown together by a child. There is a limit to the advantages of larger font, though. This comfort correlates to positive emotions that make readers more willing to continue reading and to convert. Larger font sizes are more comfortable for people to read. Many suggest 14-point or even 18-point font because the screens of desktop monitors tend to be farther from people’s faces than printed media they hold in their hands.Īlso, people do not experience text on a mobile device the same way they do on a sheet of paper. Most marketers and design professionals now agree that the minimum font size for body text in emails and blog posts is now 12-point In the age of the Internet and mobile devices, the rules of font size have changed. Back then everything still revolved around printed media even as computers became commonplace.ġ0-point type is perfect for printed matter. It used to be that everyone swore by 10-point font for body text. ![]() People who have positive thoughts and feelings tend to keep reading, while those who get bored, frustrated, or annoyed tend to stop.Ĭhoice of typeface is just one of the factors that influence whether or not people keep reading. One of the biggest fears marketers have when writing marketing copy is that people simply won’t read it.įonts affect people’s emotions, and that, in turn, influences the decision to keep reading or not. In general, marketers want to create a feeling of optimism in their messaging.Ī decision to buy is based on trust, and trust and optimism go hand-in-hand. In marketing, it’s vital to consider consumer emotions. Subjects given the shoddily formatted document showed obvious signs of displeasure and negativity. One was tastefully formatted, while the other was an intentionally poor example of font selection and formatting. In another study, two test groups were given different versions of the same document. Two percent may not sound like much to most people, but to a marketer looking for an edge, it can’t be ignored. With a sample size of over 45,000, that is statistically significant. Those who viewed text in the Baskerville font were two percent more likely to be optimistic than those viewing it in other fonts. One might expect the results of the study would show little difference in emotional reactions based on font, especially as some of the fonts were similar. The fonts tested were Baskerville, Computer Modern, Georgia, Helvetica, Comic Sans, and Trebuchet. The researchers were quietly using different typefaces for different test subjects. In one study, a researcher gave test subjects a paragraph of text to read and then asked two questions to gauge their feelings and opinions towards the information in the paragraph. Studies have shown that the font, typeface, and formatting of text can affect people in the same way. ![]() There are many different cues that marketers use to do this, such as specific colors, images, and words. Marketers use subtle cues to compel people to take a certain course of action, ideally with the target believing it was completely their decision to do so. Marketing, in many ways, is just applied social psychology. Best Fonts For Newsletters (Highly Recommended)īest Fonts For Newsletters (Choosing The Right Style).The Effect of Paragraph Breaks and Line Spacing on Attentiveness.Best Fonts For Newsletters (Choosing The Right Style).Marketers who want to make the most of their email campaigns cannot ignore formatting and choice of font. Some people assume that the choice of font is unimportant or that the best choice is to go with the defaults. There are many nuances and important strategies that contribute to a successful email marketing campaign.Ĭhoosing the best fonts for newsletters is one of them. Numerous studies have shown that email marketing is, by far, the most cost-effective of all digital marketing channels.īut that doesn’t mean all email marketing campaigns bring killer returns. Choosing the Best Font and Font Size for Email Newsletters ![]()
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